Copywriter (m/w/d), Freelance or Permanent

Your role
We're looking for someone to put our brand into words. Every week, on every channel. This is high-level production work, not strategy. Positioning, messaging and tone of voice are already in place. Your job is to apply them consistently and make them work in every format.

You'll write for a B2B software company with a technical product and a non-technical audience. The standard is simple: does a busy person in marketing or real estate read past the first line and understand what we do?

The volume is high and ongoing. We want someone who stays and builds real product knowledge, not a rotating cast of freelancers. That's why this role is also open as a permanent position.

Social media

• LinkedIn posts for the company, several times a week, for both products
• Ghostwriting for founders and team members, in their own voice
• Paid social copy for Meta and LinkedIn campaigns, including test variants
• Scripts and captions for short-form video

Website

• Landing pages for products, use cases and campaigns
• Product and feature pages
• Rewrites of existing pages as our positioning evolves
• SEO-focused copy based on a keyword brief

Other channels

• Email: nurture sequences, newsletters, outbound emails, event follow-ups
• Sales material: deck copy, one-pagers, case studies
• Trade show material, including booth copy and print
• PR and thought leadership, written for a named author
• Product copy where marketing and product meet, such as onboarding and in-product text

How you'll work

• You'll work from briefs, a messaging framework, a tone of voice guide and a list of approved and banned terms. You stick to them.
• We give you the material: customer interviews, sales calls, product documentation and contacts across the team. We expect you to work with it, not write from imagination.
• You deliver in our tools and shared documents, ready to publish, not as drafts.
• You work to a content calendar with fixed deadlines.
• Whether you use AI tools is up to you. What matters to us is the result, not how you get there. Copy that sounds like generic output gets sent back.

These two points are mandatory. We can't consider applications that don't meet them.

• Native-level German and near-native English, with outstanding writing skills in both. You write original copy in both languages. German copy is written in German, not translated, and your English holds up without correction from a native speaker.
• At least two years of professional experience as a copywriter

Also:

• Proven B2B copywriting experience, ideally for software, data or technical products
• The ability to write in different voices, including other people's
• Equally confident with short performance copy and longer website and thought leadership pieces
• You ask questions before you write, not after
• Reliable with deadlines. In this role, volume matters as much as quality.
• Available for a steady, substantial engagement, as a freelancer or as an employee

Nice to have:

• SEO experience
• Experience with paid social, where copy is tested against performance data
• Experience with audiences in real estate, media, retail or market research

How we measure success

• Copy arrives on time and needs a light edit, not a rewrite
• People recognise our posts even without the logo, unlike our competitors'
• Paid social copy makes a measurable difference in performance
• Our team no longer rewrites drafts before they're published

At Primefold GmbH, we build decision intelligence software for European B2B companies. XI (Experience Intelligence) is live, RI (Real Estate Intelligence) is launching, and a third product line is planned for 2027. Our customers are marketing, CX, HR, product and real estate teams at companies such as fischerAppelt, webedia, SportScheck, SPORTFIVE, Funke Mediengruppe and ECE.

You won't be working on a single product here. You'll shape how a growing B2B software company sounds across multiple verticals. You get real briefing material instead of vague direction, you work closely with our Marketing Manager and with Vlatko, our Head of GTM, and you see directly how your copy performs.

Freelance terms: a monthly retainer based on an agreed number of days per week, plus a day rate for anything beyond that. Two rounds of revisions per piece are included. All rights transfer to Primefold GmbH upon payment.

Permanent terms: permanent contract, based in Berlin with flexible remote working, and a market-rate salary in line with your experience. We'll share the range in the first conversation.

Either way, we'll review the scope and setup together after the first three months.

Your application
Send us three to five work samples, ideally including B2B software copy, a LinkedIn post and a longer web page. Include at least one sample in German and one in English, each originally written in that language. Please don't use AI to prepare your application: we want to see how you think on your own.

Also let us know whether you're applying as a freelancer or for a permanent role, your rate or salary expectations, your available capacity and when you could start.